Customer Segmentation and Lifetime Value Prediction

About Course
- Tech Stack: Python (K-means, DBSCAN, XGBoost), Tableau, SQL, Flask, AWS (Redshift, Lambda, S3), Airflow
- Objective: Build a customer segmentation model using clustering techniques and a predictive model for customer lifetime value (LTV). The model will help a retail company target customers based on their predicted future spending and segment them for personalized marketing.
- Skills Needed: Clustering algorithms (K-means, DBSCAN), LTV modeling (XGBoost), data pipelines (Airflow), cloud data storage and processing (AWS), Tableau for visual insights.
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