End-to-End Marketing Attribution Model for E-commerce

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About Course

  • Tech Stack: Python (Scikit-learn, TensorFlow), SQL, Apache Airflow, GCP (BigQuery, AI Platform), Tableau
  • Objective: Build an end-to-end marketing attribution model that analyzes multiple touchpoints in a customer’s journey to calculate the influence of each marketing channel on conversions. The results will be visualized in a Tableau dashboard for actionable insights.
  • Skills Needed: Attribution modeling, data wrangling, cloud data storage and analysis (BigQuery), automated pipelines (Airflow), Tableau for business intelligence.

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