Data-Driven Personalization and Conversion Rate Optimization (CRO)

By Zafri Categories: Digital Marketing
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About Course

  • Tech Stack: Google Optimize, Hotjar, Google Analytics, SEMrush, Optimizely, VWO, Mailchimp
  • Objective: Build and implement a data-driven CRO strategy for a business website by personalizing user experiences based on behavior. Use tools like Google Optimize, Hotjar (heatmaps), and SEMrush to identify areas of improvement and run A/B and multivariate tests for website elements. Implement personalized email campaigns based on user segments.
  • Skills Needed: Conversion rate optimization (CRO), personalization, A/B testing (Google Optimize, Optimizely), heatmaps (Hotjar), web analytics, segmentation and targeting.

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