Omnichannel Marketing Campaign for a Retail Brand

By Zafri Categories: Digital Marketing
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About Course

  • Tech Stack: Salesforce Marketing Cloud, Google Ads, Facebook Ads, Google Analytics, Hootsuite, Mailchimp
  • Objective: Design and execute a cohesive omnichannel marketing strategy for a retail brand. Integrate channels such as Google Ads, social media ads, email marketing, and in-store promotions. Track customer journeys across channels and create unified reports using Salesforce Marketing Cloud and Google Analytics.
  • Skills Needed: Omnichannel marketing, paid advertising (Google Ads, Facebook Ads), customer journey mapping, CRM (Salesforce Marketing Cloud), integrated analytics.

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