Programmatic Advertising with Real-Time Bidding (RTB)

By Zafri Categories: Digital Marketing
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About Course

  • Tech Stack: Google Display Network, DoubleClick, MediaMath, AppNexus, Google Analytics, Data Studio
  • Objective: Implement a full-scale programmatic advertising campaign using RTB (Real-Time Bidding) platforms such as MediaMath or AppNexus. Design campaigns targeting multiple audience segments and optimize them for conversions. Track performance through Google Analytics and create detailed reports using Data Studio.
  • Skills Needed: Programmatic advertising, RTB (MediaMath, AppNexus), audience segmentation, A/B testing, ad performance tracking (Google Analytics), campaign optimization.

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