UX Strategy for E-Commerce Personalization and Conversion Rate Optimization

About Course
- Tools & Languages: Adobe XD, Google Analytics, Hotjar, Axure RP, HTML, CSS, JavaScript
- Objective: Develop a UX strategy for an e-commerce website that focuses on personalization and conversion rate optimization. Use tools like Google Analytics and Hotjar to analyze user behavior, identify friction points, and create data-driven design solutions that boost conversion rates. Build A/B testing prototypes and track results.
- Skills Needed: UX strategy, behavioral analytics, personalization, conversion rate optimization, wireframing, prototyping, A/B testing.
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